The phrase 'corporate identity' relates to the sum total of all your corporate activities, and the perception of these activities in the market.

Historically, graphic designers have interchangeably referred to the 'visual identity' as a 'corporate identity'.

One corporate identity goal is to present your visual identity with impact and distinction, aiming to achieve positive recognition and easy retention.

Your logo is the primary element of your visual identity, and is the graphic 'signature' underpinning your corporate identity goals.