balancing visual design & functionality
I find that many website designers focus too heavily on the visual side of web design, often neglecting the importance of producing a functional website. On the other hand, there are many technical developers who focus too heavily on functionality, while the resultant site may not appear distinctive, or fails to enhance the business' visual identity.
My approach is to provide a balance of these two equally important areas of web design — visual design and functionality.
I have a clearly defined process for the design and production of small websites.