Who's Itchy?

Darryl Butler, Designer

My original training was a B.A. in Graphic Design from Charles Sturt University (Riverina).I graduated with distinction in 1991, and went on to work as an awarded graphic designer in the mediums of print, the web and multimedia.

Learning in a variety of workplaces ranging from government to private employment, I have also grown and managed my own successful design businesses.

Call me old-school

My approach to design for the web is an extension of my foundation in traditional graphic design. To me, good design practice is based upon:

• creative thinking directed by a meaningful purpose;
• focussing on identified target market(s);
• developing concepts that clearly communicate key messages;
• creating distinctive finished products;
• enhancing practical user-interaction;
• motivating decision-making and actions; and
• balancing any existing 'brand equity' within new design directions.

On a greater level, I always seek ways to use my skills to add to a better society.

Daily practice

Currently I am focussed in the web arena. I am equally at home deep in structural-code and presentational-code as I am working on information architecture, concepts and graphic design.

Pencils and paper always precede my computer work, and in production stages I prefer to hand-code, rather than rely upon WYSIWYG software. This allows me an inside-and-out understanding of what I'm building.

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