Darryl Butler—Freelance Web Designer

Darryl ButlerMy approach to professional web design is an extension of my training and experience in traditional graphic design.

I completed a B.A. Graphic Design, graduating with Distinction in 1991, Charles Sturt University (Riverina), and went on to work in Canberra as a graphic designer.

In 1994 I began making websites, and found that I really enjoyed the balancing of the visual communication aspect with the functionality of software and interfaces.

Since then I have founded and operated 2 successful small businesses: co-founding Swell Design Group in 1997, and after selling my shares to my business partners in 2002 I started Itchybrain Productions™ as a solo venture.

I believe that excellent design is based upon:

  • respect for client input and desired business outcomes
  • creative thinking directed by a meaningful purpose
  • focusing on identified target market(s)
  • developing concepts that clearly communicate key messages
  • creating distinctive finished products
  • enhancing practical user-interaction
  • motivating decision-making and actions
  • balancing any existing ‘brand equity’ within new design directions; and
  • creating a balance between aesthetics and functionality

Business Focus

I’m passionate about working with solo operators and microbusiness, and more recently have been working a lot with community service organisations and not-for-profit organisations.

I also love working as a freelance subcontractor, partnering in a team of people associated with web and app design.

Itchybrain Productions™ services a geographic area between the Sapphire Coast, Canberra and Albury-Wodonga, but I also work remotely with clients in Melbourne and Sydney.

Feel free to contact me for more information about Darryl Butler Itchybrain Productions™, or to discuss your next project.

Timeline points of interest


Moved back to Tathra NSW, working freelance and part-time with 2pi Software. With a focus on WordPress-based websites, and—with the rise of website hacking—I have an increased emphasis on website security.


Working primarily from Albury, directly with small business owners, and subcontracting to local agencies, servicing into Canberra and the Sapphire Coast.


Hot-desking at ‘The Workshop Albury’ co-working space, with Megan of then MZ Design, now kindred design.

Moved to Albury after a great year of hot-desking at the ‘CoWS’ Co-Working Space in Bega, living on the beautiful Sapphire Coast


Began a very rewarding partnership with 2pi Software. Became instrumental in the Sapphire Coast tech community, volunteering my services for training of a WordPress User Group, providing web design for enterprises such as the ‘CoWS’ Co-Working Space in Bega


Moved to the Tathra/Merimbula area on the Sapphire Coast NSW, servicing a widespread local community and Canberra


Architected and directed the bespoke production of my proprietary ‘BareBones CMS’, decommissioned in 2010.


Founded Itchybrain Productions as a solo venture, focusing on personal ventures and web design (no longer creating graphic design for print).


Twice AGDA awarded for illustration and self-promotional corporate identity materials (Swell Design Group)


Co-founded Swell Design Group in Canberra, grew from 2 to several people within 5 years


Founded Itchybrain Graphic Design (freelance)

AGDA awarded (jointly with lead designer Marcus Flux) for the design and production of the DEETYA Job Guide website


Internationally awarded for an ATO poster campaign regarding security and privacy


Began work as graphic designer with the then Australian Government Publishing Service


Graduated BA Graphic Design with Distinction from Charles Sturt University (Riverina)